Rednote Ad Creatives

Rednote (Xiaohongshu) is not a traditional advertising platform.

Instead of banner ads, brands promote themselves through “notes”—short pieces of content that resemble user posts.

This means success on Rednote depends less on how much you spend and more on the quality of your content.

Key things to know before creating Rednote ads

  • Rednote ads are boosted content, not separate ad units.
  • Users expect helpful, educational, or inspiring content.
  • “Hard selling” usually performs poorly.
  • The best ads feel like real users’ posts.

Flexible campaign goals

Rednote ads can support a wide range of business objectives:

  • Drive leads
  • Gain followers
  • Increase engagement on your Rednote content
  • Promote products on Taobao, JD, or Rednote stores

What are Rednote ad creatives?

On Rednote, your ad creative is simply a “note” that gets promoted and appears in feeds, search results,

and other placements across the platform. There are two main creative formats:

Text + Image Creatives

This is the most common format on Rednote.

What it includes:

  • Short-form written content (we recommend ~300–400 Chinese characters)
  • Multiple images (usually between three and nine)
  • A clear structure with a strong opening

What works well:

  • Educational or informative content
  • Step-by-step explanations
  • Real experiences or case studies
  • Comparison-style posts

What to use it for:

  • Lead generation
  • B2B marketing
  • Explaining complex products or services

Video Creatives

Video creatives are short-form vertical videos, similar to TikTok or Instagram Reels.

What it includes:

  • Vertical video (usually under 60–90 seconds)
  • Subtitles (strongly recommended)
  • Voiceover or on-screen text

What works well:

  • Storytelling
  • Demonstrations
  • Interviews or real-life scenarios

What to use it for:

  • Brand awareness
  • Product showcases
  • Higher engagement campaigns

Where your creatives appear

Your content can be distributed across different placements on Rednote:

  • Feed (Discovery page) → Users browsing content
  • Search results → Users actively looking for information
  • Video feed → Users consuming short-form videos

👉 This means one strong piece of content can reach users in multiple ways.

How different ad types use your creatives

Although Rednote has multiple advertising formats, they all rely on the same core asset: Your content.

Feed Ads

Your content appears naturally in users’ feeds.

Search Ads

Your content appears when users search for relevant keywords.

Smart Delivery

The system automatically distributes your content across multiple placements.

Video Feed Ads

Your video content is shown in a full-screen video experience.

Why content matters more than targeting

On many platforms, you can compensate for weak creatives with more budget or better targeting.

On Rednote, that approach doesn’t work.

If your content isn’t engaging, increasing spend will not improve performance. That’s why we focus on creating high-quality “notes” first, and only then scaling them with ads.

Need help creating Rednote ad content?

We’ve created thousands of Rednote posts for clients in education, logistics, SaaS, and other industries.

If you’d like help building high-performing ad creatives for Rednote, feel free to contact us.

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