Support & FAQ

Our goal is to help you understand how advertising works on Rednote, so you can decide if it’s the right fit for your business.

Frequently Asked Questions

Running Rednote campaigns as a non-Chinese business can be challenging due to language, cultural differences, and platform requirements.
We help businesses navigate these challenges and achieve strong results on Rednote.

Yes. More B2B brands are actively using Rednote.
It works across many industries—even unexpected ones like logistics, where we’ve run successful campaigns.

Some industries are restricted or not allowed to advertise on Rednote. These include illegal activities, virtual currency, overseas medical services, tobacco, certain cosmetics, overseas real estate and investment, and schools not recognized by the Chinese Ministry of Education.You can also check eligibility here:
https://nanjingmarketinggroup.com/china-advertising-checker

Yes. Rednote allows targeting specific countries and cities overseas.

The initial ad credit is typically $1,000 USD.
We always create organic content, and use ads when appropriate.

Yes, especially for foreign businesses.
However, for lead generation, we often recommend guiding users to message you directly on Rednote instead.

At Nanjing Marketing Group, we accept credit cards, wire transfer (SWIFT), ACH, EFT, check, SEPA, and Bitcoin.
A 1.9% fee applies to credit card payments.

No, not in most cases.

However, Rednote’s verification process has become more strict. You may be required to provide additional materials, such as photos of your company premises.

  • Less competitive than Baidu or WeChat
  • Used for both browsing and search
  • Works best when combined with strong organic content

Ads link to a Rednote note. From there, users can:

  1. Engage with the content
  2. Visit your website
  3. Follow your account
  4. Message you

We will provide a visual report showing key metrics such as leads, clicks, impressions, and more.

If you manage campaigns yourself and speak Chinese, you can also view performance data in Rednote’s backend.

If not, our Google Looker Studio reports provide a clearer, multi-channel view.


Have a Question? We’re Here to Help!

Please send us a question via the contact form, and we’ll try to get back to you soon.